Use internal pages to tell me about specific services or products you offer. When you're telling me about them, make sure to focus on my needs. Remember, I'm interested in what I can get from you, not when you were founded.
Let me know how I'll be better off by choosing your business. Explain why choosing your business is going to make my life easy, how with you what I need will be simple to find.
It’s my choice - I need to know I’m making the right one. These pages should be used to describe the majority of your business and will make up the majority of your site.
Simply describe to me what you want me to know, and make sure to explain how I’ll benefit from engaging your business. Summarise the core message of this page – remind me why I want what you’re offering and why I should get it from you.
Give me options to navigate into your site by placing links to pages related to this page.